A publicity firm for creatives. actors. musicians. writers. directors. artists.

Built by editors · Ran like a creative studio
Begin
Who we are

A boutique publicity firm built by editors, for the creatives who deserve to be known.

We work with actors, musicians, writers, directors, designers, beauty professionals, and lifestyle creatives who are exceptional at what they do, and ready to be known for it.

We are not a traditional PR shop. We don't send mass pitches. We don't sell activity. We build the brand layer first. The position, the visual identity, the materials, the story. Then we place you in front of the editors, brands, and rooms that actually move your career.

Our leadership comes out of newsrooms, not agencies. We've spent careers deciding which stories run and which don't. We know what an editor needs to hit publish. We know the difference between a pitch and a story.

Our roster is small on purpose. The work demands attention, and attention doesn't scale.

Our philosophy

We build authority before we chase access.

01

Position

Before anything goes out, we sharpen who you are, what you stand for, and what you want to be known for. No noise. One sentence.

02

Package

Bio, portfolio, media kit, headshots, story angles. The materials that make press feel inevitable instead of forced.

03

Place

Local first. National second. We make you the name everyone in your city knows before we take you anywhere else.

04

Press

Editorial features, brand partnerships, panels, speaking, campaigns. The wins that compound and raise your rate.

The offering

Three ways to work with us.

Tier One

Foundation

Build the brand.

For talented creatives who know they're ready for more but haven't built the materials to back it up. We get your house in order.

  • Brand positioning
  • Press-ready bio
  • Visual identity audit
  • Media kit
  • Story bank
  • 90-day content roadmap
One-time engagement
Tier Two

Atelier

The signature retainer.

Monthly publicity and brand development for creatives ready to scale visibility. Where the press starts to compound and the rate starts to climb.

  • Monthly press strategy
  • Editorial outreach
  • Partnership development
  • Local placements
  • Content direction
  • Quarterly reviews
Six-month minimum
Tier Three

Inner Circle

Selective representation.

Full PR representation for creatives ready to be a brand, not just a service. Campaigns, speaking, editorial covers, deals. By invitation.

  • Full publicity representation
  • Campaign and brand deal strategy
  • Editorial cover and feature placement
  • Speaking and teaching
  • Crisis and reputation management
  • Direct-line access
By invitation
How we work

The first ninety days.

01
Day 1 to 30

Listen.

Discovery sessions, audits, brand interviews. We don't pitch anything until we understand the room you're already in and the room you want to walk into.

02
Day 31 to 60

Build.

Positioning, bio, media kit, story bank, content direction. We get the brand layer right so the press has something to actually work with.

03
Day 61 to 90

Place.

Press outreach, partnership intros, local placements, content launches. First wins on the board. We tell you what's working and what to scale.

Yesha Callahan, Founder of Prime Image Collective
The founder

An editor's eye. A publicist's ear.

Yesha Callahan
Founder & Principal

Prime Image Collective PR was built from inside the rooms most publicists are still trying to get into.

Yesha founded Prime Image Collective PR after a career spent inside the newsrooms that shape culture. Years deciding which stories run, which ones don't, and what makes the difference. The firm is the work of someone who has been on the other side of the pitch.

Work has appeared in
BET Essence The New York Times Glamour PopSugar
Common questions

The things everyone asks first.

We work with creatives across film, music, beauty, and media. Actors, musicians, writers, directors, designers, stylists, beauty professionals. Our roster is capped on purpose, and we take on clients selectively.
Our Atelier retainer requires a six-month minimum because real publicity work compounds. Inner Circle is an annual contract. Foundation is a one-time engagement that can stand alone or set the table for a retainer later.
No. We turn down more clients than we sign. Fit matters more than fee. If we don't think we can move the needle for you, we'll say so on the discovery call.
Discovery calls are free and last thirty minutes. We use the time to learn about your goals, share an honest read on fit, and outline what working together would look like. No pitch deck. No pressure.
Our work is national. Press, partnerships, and editorial placements happen in every major media market. Most of our discovery calls happen on Zoom regardless of where the client is based.
Probably, if you're ready to invest in your visibility. We're a boutique firm with a small roster, and our entry point is Foundation at $2,000. If that level of investment doesn't feel right for where you are, we may not be the partner for this season. We'd rather tell you that honestly than waste each other's time. The good news is that creatives often come back to us a year or two later, when the business is in the right place. We'll be here.
Let's talk

If this sounds like the kind of partner you've been looking for,

we should probably get on the phone.

Begin a conversation
Or write directly · pr@primeimagecollectivepr.com